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Ron Carúpano unites Venezuelans and Spaniards by executing a parallel launch in Caracas & Madrid
Caracas, November 10, 2021. Ron Carúpano continues its international expansion. This time the brand is pleased to announce its entrance to Spain by the hand of the distributor Qantima Group, who will be responsible for the distribution and availability of the product in the cities of Madrid, Barcelona, Valencia, Canarias, Zaragoza, Alicante, Murcia and Andorra.
“2021 was a very important and interesting year for Ron Carúpano. We will be closing the year with more than 10 added markets, that have opened new horizons. Not only for our brand but to enhance the recognition to the Venezuelan Rum Category that fills us with pride and lifts the name of our country” affirms Carla Escalona, Head of International Business at Ron Carúpano.
The bond within Ron Carúpano and Spain dates back to the beginning of the brand, when in 1762 Spanish Captain Felix del Fierro founds the Hacienda Altamira in the Macarapana Valley thus writing the first chapter of the Best Rum in the World´s story.
“The arrival of Ron Carúpano to Spain goes beyond what is symbolic. For us it is the reunion of two families that hug each other after many years. Spanish tradition and culture runs through our veins and that is why we especially celebrate this introduction” commented Lucía Alliegro, Marketing Director for Ron Carúpano.
UNITING TWO COUNTRIES IN CELEBRATION
Good news are meant to be celebrated and in Ron Carúpano we are firm believers of elevating occasions to Another Level, that is why we decided to organize parallel events in restaurants located in both Caracas and Madrid.
“At Ron Carúpano we saw this oportunity as a great moment to unite Venezuelans that are living among both cultures. We have designed activities in parallel in Madrid and Caracas to raise our glasses and toast to new beginnings” Affirmed Alliegro.
Ron Carúpano celebrates its introduction to the Spanish market, bringing new consumption occasions to Spaniards and Venezuelans relocated in Spain. Reaffirming its commitment and hard work to take Venezuelan Rum to all the corners in the world while conquering international palates with the Best Rum in The World.
About Ron Carúpano
Awarded as the Best Rum in the World, Ron Carúpano is the Premium Rum of Venezuela for more than its 250 years of tradition. A demanding context, an exceptional microclimate, long periods of sugar cane alcohol aging, pure spring water and over 250 years of blending mastery are the elements that differentiate Ron Carúpano from other brands in the market. Its uniqueness relies on the hands of their Master Blender, Carmen López de Bastidas, the first and only certified female Master
Blender in Venezuela, who has been, for the past 30 years, passionately developing the exquisite profiles of their unique rums portfolio. Ron Carúpano is a brand interested in creating different and innovative experiences for its consumers, experiences that will “Elevate the Occasion”, because when you share a Ron Carúpano with friends and family any occasion stands out from what is ordinary and rises up to a whole new level. For more information, visit https://www.roncarupano.com/en/
About Qantima Group
Qantima Group was born in 2012 as the result of the entrepreneurial and innovative vision of its founder, Mr. Manuel Villa, since its birth the company has offered new and innovative products year after year, anticipating global trends. Qantima has stood out from its origins for being a house that, beyond its own creations – like the so successful Sikkim Gin – only works with and for the best firms, such as Armani or the luxurious Japanese whiskey firm Yamazakura, among others. And in future years, he intends to continue innovating and surprising consumers, distributors, customers, constantly looking for their “Wow”. For more information, visit: https://qantimagroup.com/