Quality Management System (CSR)

Destilería Carúpano.

Quality Management System (CSR)

For Destilería Carúpano, Corporate Social Responsibility (CSR) is “a business vision that integrates the ordinary management of the company, the special respect for their workers, the community, the environment and the values and ethical principles. For Destilería Carúpano CSR is not only a way of doing social work in the community, but rather a company strategy which, together with its day to day business management, is handled as a fundamental tactical resource.

Destilería Carúpano   combines a set of values and ethics into its decision-making processes and strategic objectives. These principles relate to the ideals and beliefs that serve as a framework for executive decision-making. We call this approach “value-based business” and it is clearly expressed and regulated in the Mission and Vision of the company and its general policy and practical code of ethics and conduct.

Destilería Carupano identified five broad areas and five specific actions for the development of its Corporate Social Responsibility strategy.


1. Conditions for Optimum Labor and Employment Environment

Includes a human resources policy administered by the company directly affecting employees’ compensation and benefits, career management, training, work environment, workplace diversity, work-leisure balance, work and family, health and special personal insurances, job security, etc.

2. Community Support

It is the wide range of actions that the company employs to maximize the impact of its contributions, by means of money, time, products, services, expertise or other resources directed toward the community in which it operates.

3. Environmental Protection

It is the company’s commitment to the environment and sustainable development. It basically covers topics such as: optimization of resources within the areas of the factory and surrounding physical spaces of the community where it is located, as well as the training and awareness of its employees of waste management and green areas. This implies a permanent disposition and attentiveness from the company when assessing the environmental impact of their actions.


4. Responsible Marketing

It refers to a policy that involves all business decisions related primarily to its consumers and is associated with the integrity and quality of its products, business practices, fair prices, efficient distribution, disclosure of the characteristics of products and their balanced promotion.

5. Institutional Strengthening

It refers to the indirect contribution that the company employs for strengthening public institutions and to the timely payment of their taxes by supporting the development of public policies that benefit the community where it operates and by ensuring political neutrality and transparency. Additionally, the support and participation of private institutions like the Chamber of Venezuelan Industry for Alcoholic Beverages, The Venezuelan Rum Association and the Chamber of Commerce in Carúpano.

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